Todd Gitlin Desire Quotations

The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers.

The manufacture of desire isn't at the heart - if it isn't absurd to speak of a heart - of the media torrent. Chronic dissatisfaction is at the heart of the matter.

The moguls are driven by their respective desires for profit - period.

I think there's a desire for results, a hard-bitten realism. The primary goal is not some sort of symbolic display, or some sort of posture or attitude, but results. If that's what it means, then I applaud the turn to practicality. Today the far right is in charge, and I don't think you can create the possibility of broad-based radicalism until you defeat the far right. Put the center in power and then you have the possibility--or the luxury--of radicalism.

You're in the news business and you're in the business of arresting the attention of people and prying them away from what they take for granted. They must read the next day's paper and so on. While the desire to gain attention is a dynamic in journalism, it's not the only one. The predominant dynamic since journalism's inception has been the desire to capture the attention of people. Another dynamic is the extension of democratic enlightenment.