This crisis might be getting less attention than the tsunami did, but the number of people needing help is even greater. The severity of this crisis means assistance is needed on a huge scale.
This appeal isn't designed to be just a sticking plaster. We want to help people across the region to recover and be in a better position when the next crisis hits.
The British public's generosity has helped pull whole regions back from the brink in the past, we now need their help to do that again.
There can be no greater act of kindness than to help others when your own world has been destroyed.