Every person in England is currently recycling enough to fill eight green wheelie bins, but they could be filling over 20.
Certain adhesives that are used in the production of some direct mail can contaminate the recycling process and consequently make recycling difficult and expensive in certain cases.
We have trebled recycling since 1997 but we need to do far more. We must start to see waste as a resource.
These figures prove how much more people understand the importance of recycling compared with just four years ago,