If we're not able to control the costs, we're in trouble. We know that entry-level divisions are the lifeblood of our sport. There are lots of people out there who want to race. If we can show them how and make it affordable we've benefited them as well as ourselves.
We had ink on paper on Wednesday, the people were moved in the following Monday, and roughly a month later, we shipped a completely re-branded product, updated with new functionality.