A lot of bands that end up getting, say, the major label deals ... there's already a good sense that they're a viable commodity. These are acts that are already in a position to be signed, and they doubtless would be signed with or without South by Southwest.
It's insane. It's absolutely nuts. It's far too many bands it seems like. But it's not. We can do 1,300 bands and showcase them well. And hopefully, because there's so much choice, it'll make some of the lines a lot shorter at the clubs.