Nobody wants to be criticized. Any company or research firm that goes against the grain is going to be criticized.
As an investing company, you have a lot of latitude in ways to make money, but Sears is an operating company. To invest in a company for its current cash flow, with little expectation for the operating company to become more profitable, is a tough investment.
This would be statistically more significant if the company had flat revenues.
Benchmarking, generally, is far from a science. When you're talking about private company benchmarking, there are well-known limitations to the gathering and use of that data.