Chris Byrne Life Quotations

If you look at the business historically, it's been really cyclical. There have been these major events in her life when she's been redefined -- the early 70s, the early 80s and the late 90s. The struggle is to keep Barbie relevant to today's girls. I think they are working on that but I think its going to be a while before it pays off.

When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.