Chu Sik Profit Quotations

Despite challenging market conditions, we achieved strong profit growth in the fourth quarter driven by healthy, solid results in our key business units and overseas subsidiaries.

Considering that we spent more on marketing in the digital media sector and set aside 1.3 trillion won in incentives for our employees after scrapping stock options, our actual operating profit should be around 2.8 trillion won.

Profit levels declined in the past quarter because of market challenges such as the exchange rate. Excluding the exchange rate variable, the financial results were on the whole reasonable.

December's usual inventory write-offs and increased marketing costs led the operating profit margin to fall to 8 pct from 11 pct a quarter earlier.