Music is a huge part of my life and something I enjoy very much. I wanted to use my platform to share and promote the talented, undiscovered artists I listen to every day with a wider audience.
I find a lot of up-and-coming musicians I enjoy, present them to my viewers - and hopefully inflate the growth of these artists by putting them in front an audience that wouldn't have been aware of them.
The work I've done through my Common Culture Music series has enabled me not only to share my joy of music at scale but also promote the artists I love.