Dave Johnson Resource Quotations

With the sale of Milk-Bone, we're better able to focus our time and resources on opportunities that provide us with greater potential for long-term growth.

We're continuing to sharpen our focus on core categories that enable us to benefit from our scale and maintain sustainable competitive advantage. Milk-Bone is a great brand, but has very different retail channel dynamics than other Kraft brands. With the sale of Milk-Bone, we're better able to focus our time and resources on opportunities that provide us with greater potential for long-term growth.

This decision is consistent with Kraft's strategy to shift our portfolio toward businesses in which we have sustainable competitive advantage. Selling this business enables us to better focus our time and resources on opportunities that provide Kraft with the greatest potential for long-term growth.