Dave Morris Swimsuit Quotations

To a certain extent advertisers may be more comfortable running in the swimsuit than they were before the growth of those magazines,

There's lots of small and large opportunities. I don't think we're fully tapped it out, ... We are talking to video game companies about sports-content games. So far we haven't talked to video game companies yet about the swimsuit franchise, but I imagine it'll probably come up.

There's lots of opportunity for the swimsuit franchise to make it even bigger without making it more frequent. We call it the Super Bowl of print. People will create ads just for this issue, just like they do for super bowl ads. If you add to the frequency, won't be as special.

It (the swimsuit issue) is important for the first quarter for sure and important for the year. March (ad sales) is a little bit soft ? flat year-over-year. Our growth this year will come from second to fourth quarters.