David Brenner Running Quotations

What we want to do is raise the bare minimum amount that will give us a large enough microphone to effectively convey our message. Unfortunately, $20 million is critical mass in terms of running an effective campaign in New York.

You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.