David Carter Nike Quotations

They're paying to milk the controversy. Will they draw criticism? Absolutely. But for a company like Nike that can afford to take a risk or a smaller company looking to make a splash, it may be worth it.

For a generation of consumers who have known Nike for being nothing less than their brand, it's their generation's Coca-Cola, burned into their consciousness, burned into an entire generation. The same can't be said for Adidas.