Douglas Ivester Colleague Quotations

To those people who suffered, especially children, my colleagues and I want to express a very sincere apology. We strive to make sure that Coca-Cola always stands for good feelings, and we regret that it instead resulted in feelings of illness.

I should have spoken to you earlier, and I apologize for that. To all Belgian people, I want to say that I'm personally very sorry for any discomfort or inconvenience. My colleagues and I will be working very hard to earn you trust again.