The executives who run the fast food industry are not bad men. They are businessmen. They will sell free-range, organic, grass-fed hamburgers if you demand it. They will sell whatever sells at a profit.
I'd like to think that, in the United States, you can criticize a company that makes hamburgers without having to worry about what might happen to you.
I really like hamburgers and French fries, and I don't consider myself some kind of gourmand.