The large skew indicates that the market is bracing for short-term volatility in Harley Davidson ahead of its earnings report, and the defensive put activity seems to suggest that some traders are concerned that the volatile move might be to the downside.
Some might wonder, is the Internet search business booming enough to justify the lofty stock price--which includes a price-to-earnings ratio 175 percent greater than its peers and a total market value 20 times greater than its annual revenues.