Most companies don't have the luxury of focusing exclusively on innovation. They have to innovate while stamping out zillions of widgets or processing billions of transactions.
Over time, a successful company will acquire much in the way of resources and momentum, and these things often insulate it from reality once it has stopped being successful.
Any company that cannot imagine the future won't be around to enjoy it.
Companies do not do new things because they understand it but because they feel it.
Our biggest challenge is how to create a self-renewing company.