George Lois People Quotations

If you think people are dumb, you'll spend a lifetime doing dumb work.

If you work with convictions, people have got to listen to you.

In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.

Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it.

People say I'm the original Don Draper. I'm not Don Draper.

Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking.

You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.

Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.

Never, ever, work for bad people

Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.

Nothing great can come of more than three people in a room.