Gillian Zucker Bring Quotations

When we look at events, we look at them in two ways. There are certain track rental opportunities that have better (profit) margins than others ... so we'll look at those. We also look at things that will bring notoriety to the track. Anything that can brand the speedway is something that's of interest to us. That plays a role when we're deciding who gets preference on certain days.

Certainly in Miami, it's completely changed the show. If that's what the fans are telling us that they need to see ... we always hoped to have some of the spectacle that brings so many people to the track.