Heather Dougherty Cautious Quotations

Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.

Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online.