Heather Smith Effort Quotations

The 2004 elections proved that if you ask them, they will vote. Massive outreach efforts resulted in young voter turnout increasing 11 points over 2000 levels - the highest increase since 18-year-olds won the right to vote 35 years ago. Young Voter Strategies' competition will build on that momentum in 2006 and refine youth outreach methods.

Friday has always been the slowest day for us. On Friday, people are still working. ... Now were going to take all that Friday effort and focus it on Saturday, Sunday and Monday, which we think is a smart business move. We're looking for maximum impact, more saturation.