Hiroshi Kamide Market Quotations

The key phrase for everybody in this industry at this moment is actually grow the industry as opposed to try and come up with the next million-seller hit for consoles, because that's been done and it's not expanding the market pie.

The Japanese game market at the moment is all about the handhelds, and because the other two consoles haven't turned up no one has really tuned in yet, so the whole idea of getting first mover advantage has just not happened at all.