Howard Schultz Trying Quotations

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back.

We have no alternative. This is not a philanthropic venture. We're not trying to make money, we just want to stop losing (money).

What I'm trying to talk about is the preservation of a culture,

There's tension here, and I'm just trying to respond in a responsible way,

Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.

Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life.

The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to manage the business through the lens of humanity.