James C. Collins Enemy Quotations

Good is the enemy of great.

Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.

Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great.

That good is the enemy of great is not just a business problem. It is a human problem.

Good is the enemy of great. That's why so few things become great.