At best, it's going to eat into their own sales. People are going out later, and you don't tend to drink Guinness late at night. It's hard to imagine something so similar to Guinness changing that.
You look at this floor and you see a striking polarity. It's the market--people who say they want fuel economy and others who say they want power. We try to give them both.
It was fun seeing different people and their reactions.