A year from now Barnes & Noble won't even consider us a direct competitor, ... What we're trying to do is invent the future of e-commerce.
Invention requires a long-term willingness to be misunderstood.
Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.
Failure comes part and parcel with invention. It’s not optional.
Determine what your customers need, and work backwards.