You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do.
It's not enough to be the best at what you do. You must be perceived as the only one who does what you do.
You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do.
You don't want to be the best at what you do, you want to be the only one.