Jim Cain Last Quotations

The full package of all these changes will improve our business and dealers' business too by creating a better value for the consumer. Last year, when we adjusted margin on the F-series, we actually saw dealer grosses improve slightly.

I've found the last thing people don't pay is the rent because having a roof is the most important thing. You can live without heat or water, but as soon as you lose your house you're scrambling.

This vehicle is bold looking, it's a blast to drive and we're not going to go to market with only five bullets in our six-gun. We are looking to make our vehicles a better value for customers, improve residual values and break out of the old business-as-usual mind-set.

People need to realize it can't and won't last forever. It's been effective for us and it sets us up well to introduce some new models. At this point, our plan only goes through Labor Day.

These are the kinds of programs that really can't and shouldn't last forever.