People can care about changing the world. But what gets them to act is pressure and social reward.
I was one of the first people to join Facebook in February of 2004, and launched one of the inaugural applications on the platform in May 2007.
Remember all of the 'me too' social networks built just to have a social feature Facebook and MySpace didn't have? I built one for political discussion called Essembly. It enabled unique and potentially transformative social interactions, but only 20,000 people ever used it.
When all is said and done and the e-book is written about politics and the Internet, it is not going to be about the presidential election. It will be about the smaller elections in aggregate that have a huge effect on people's lives.
The way to get people civically engaged, not just during the election but throughout the year, is to tap into Facebook and let them do it with their friends.
I don't think about becoming a head coach. I really don't. I'm not oblivious of people who mention it. When you are in any business, people expect to aspire to the top. I guess everyone is supposed to aspire to being the man at the top of the heap. But I never have.
The people that I was working with made it all good for me - made it important to me - made it special. I will miss everyone in the Steelers organization.