People see a changed company. It's one of those situations where change increases the risk of the company. Now that they have diversity, you have greater growth potential, but you also have concern as they get into new businesses.
Over the last year, coffee and cheese have presented Kraft with its greatest challenges, particularly cheese,
Even if the auction does not go to where some people expected it to, the stock had a great run up. I just don't see a lot of upside at this point.