It's not so easy to get people in smaller towns to spend money, but they still come to the store, all dressed up with their families. It's an outing for them.
We are assuming India will grow, that we are going to have a lot of young people who will want to shop. But everything can change overnight.
If we provide people with an occasion to shop, they will come, whether in the cities or in the small towns.
We have learned that if we provide people with an occasion and an excuse to shop, they will come.