Lapo Elkann Work Quotations

I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste.

My company Independent Ideas worked with Gucci on a special edition Fiat 500.

Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness you can't buy. Happiness is something you need to work for.

I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way.