I'm signing on to be an athlete, and it's almost like Karl Marx's theory on capitalism. I am both the worker and the product. I'm choosing to be a part of this system, thus I'm choosing to be part of the conditions that are set in this system.
He's a player's coach. The same effort you're exerting, he's going to put that same effort and energy into it that you do. He understands that there's a time to work and a time to play. You don't look at him as a coach. You look at him as a friend.