There are all kinds of products out there that many people just don't know exist.
If people who are wearing this product seem to be performing better, we're going to be seeing marketing like you've never seen before. Anything that can help someone get an edge or perform better, an athlete will go to the end of the earth to get it.
I think it's fact-finding at its best. We're able to show them essentially a model of what we're going to build in New Mexico. They can see how it's operated. They can see the way the material is handled. They can talk to employees. They can talk to people in the community.