Marshall McLuhan Shapes Quotations

We become what we behold. We shape our tools and then our tools shape us.

Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.

The medium is the message" because it is the medium that shapes and controls the search and form of human associations and action.

A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.

First we shape our tools, thereafter they shape us