Martin Sorrell Business Quotations

We're insulated a little bit from the recession because of our cost structure, but our business is to some extent cyclical, ... With pressure on network TV, rising (interest) rates against inflation and lower, declining audiences, clearly clients are looking at alternatives.

In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing the Chinese industry the exact reverse of what is happening now. World economics have turned full circle.

The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.

We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.