A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.
A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge.
The difference between a leadership and a command company can be very great indeed, because in a hierarchical situation, people who have concerns about reactions against themselves would simply not put forward negative information.
Leading fosters a working atmosphere that stimulates an open exchange of ideas and fosters dissent. People should show a genuine concern for one another and treat one another with fairness, as peers and friends. With such an atmosphere it should be a pleasure to come to work.
People should be judged on the basis of their performance, not nationality, personality, education, or personal traits and skills.