Some employees might want health insurance. Some might want life insurance. Some might want disability insurance. Some might just want the cash. This is a good tool to maximize employee satisfaction,
And for Real, this is a good way to drive subscription revenues.
The good players and quirky personalities are certainly out there. It's like the 'World Series of Poker' -- no one would have thought that people want to watch a bunch of people sitting around a table playing cards, but it has become very popular.