Paul Dergarabedian Audiences Quotations

The Potter franchise is just irresistible to moviegoers. The combination of the Potter books and the love audiences have for the movies conspired a big opening weekend.

This was not a weekend destined to be a blockbuster weekend. Really, really slow. Audiences seemed somewhat indifferent again. That's the scary part for the industry. It really takes a lot to get them out there to see a movie. It seems like any competition, like baseball, really cuts in big-time.

There are just too many of these adult-oriented comedies out there that audiences were sort of pulled in a lot of different directions.

The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.

Anything that goes out of control with the marketing machine of a movie can cause a problem. The way audiences often get wind of it is when there's a trailer or posters in theaters, and suddenly the movies are gone.

Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,

Audiences today are kind of jaded. The younger audience, teenagers, are looking for edgy comedy. People love animals, but that doesn't guarantee they're going to line up around the block to see a movie about animals.

Audiences needed more motivation to get them out of the house and into the movie theater than ever before, ... They either had to feel it was an event like a 'Star Wars' movie, something unique like a 'March of the Penguins' or something sufficiently raunchy that would be more fun to see in a movie theater, like 'The 40-Year-Old Virgin' or 'Wedding Crashers.'

Audiences are so desperate to find a film they like, they're just hanging on to the same movies.

Audiences are obviously in the mood for some light-hearted films.

Audiences are evidently paying attention to critical raves and really showing up in big numbers for these independent movies that have been very well-reviewed and kind of get a must-see vibe going for them.

The way that younger audiences are consuming their entertainment is totally changing. There have to be innovative ideas brought to bear.

It's a tug-of-war now, ... battling for audiences that are tougher and tougher to get.

The fall season is starting in a terrific fashion. I'm cautiously saying that we're back on track. Audiences are just finding that the studios have a lot to offer right now.

If you can't get audiences in there for movies, maybe this will help. It's great for using downtime if people like the concept.

The industry has to consider whether or not American audiences are sending a message about the quality of the movies they are getting - or just the way and the place in which they get them. You can bet that producers, writers, directors, and studio heads are all huddling intensely to consider what this means and change their behavior to keep it from continuing.