Paul Jackson Game Quotations

If you talk to companies like Massive Inc., they will say that they know who is seeing their ads. But what many advertisers are waiting for is somebody who's independent to say, yes, that cola ad got 200,000 impressions within the game 'Splinter Cell' last week, for example. Absolutely nobody is publishing what could be classified as extensive data on that as of yet.

This is such a new market for advertisers that only some are willing to test the waters before knowing what they're getting for their money. They see the value of videogame advertising in that this is a highly sought-after demographic and difficult to reach through other media. And they'll base their decisions on some of our data that we're doing in a custom fashion. But, for video game advertising to hit critical mass, we need to have that ongoing metric. That's when we'll see explosive growth, like the 56% compounded annual growth we saw in Internet advertising, which we believe is largely due to the measurability of that medium. We think we're going to see similar types of compounded annual growth for video games once we get measurement.