Ray Kroc Quotations

The organization cannot trust the individual; the individual must trust the organization.

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.

All money means to me is a pride in accomplishment.

If you believe in it, and you believe in it hard, it is impossible to fail.

To be successful, you must be daring, be first and be different.

We have an obligation to give something back to the community that gives so much to us.

I suffer with you. I've never seen such stupid ballplaying in all my life!

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.