Ray Kroc Men Quotations

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.

You must perfect every fundamental of your business if you expect it to perform well.

It is no achievement to walk a tightrope laid flat on the floor.

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.

Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.