To sell it, you've got to believe in it, and we believe in it. When we go to St. Paul, or Washington, to talk to legislators about issues we care about, the more members we represent, the more confidence the legislators have that they'll have support if they respond to our views.
A lot of people think their vendors can solve this problem for them. We believe a vendor can provide a HIPAA-ready system, but only an organization can make it compliant. And it's not a one-time process like with Y2K. It's ongoing,