Seth Godin Engagement Quotations

Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.

A dialogue leads to connection, which leads to trust which leads to engagement

Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.

People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.

People are not afraid of failure, they're afraid of blame.