Stephen Baker Consumers Quotations

It was the one-two punch needed to get consumers in the stores.

Now consumers can buy the computer they want, not just the desktop they can afford.

You don't want to build too much into the TV. Consumers tend not to want too much built into their televisions, and the technology for a television doesn't move quite as fast as the technology for the external devices that are going to help you manage all your entertainment.

It wasn't just big items that made a mark in 2005. Consumers went after MP3 players and digital cameras, creating a robust year for the two categories.

Consumers are looking at price first and then styling, ... They are hesitant to buy a machine with a 15-inch flat panel screen, which costs $900 to $1,000 itself, when they can buy a 19-inch traditional CRT monitor for less than $400.

If you look at why people are not buying PCs, most of the things I've seen say it's not price, it's the usability, ... Consumers are asking themselves, 'Why do I need to upgrade?' So by reducing prices, I don't know that there is this huge unmet demand that's going to bring in a lot of new purchasers.