Tim Armstrong Market Quotations

The information that comes out of search is transferable to other kinds of marketing. It has measurability and accountability, which are wide open in other areas. Most agencies competitively aren't set up to manage their business from a spreadsheet the way search marketers do. They shouldn't be nervous, but they should be putting energy into understanding metrics.

Bebo has an opportunity to prove its products and services. Bebo plays in a very competitive space; it has big market share in specific countries. An AIM profile vs. a Bebo profile are very different experiences.