Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.
My mom broke the mold. She put my brother and I first, always, and worked her fingers to the bone trying to provide for us. She taught us right from wrong and gave us very strong morals and values and belief in family, things that have stayed with me.