Tod Marks Open Quotations

Warehouse clubs started the whole revolution in packaging. There are no fancy displays or staff. It's barebones. What the clubs want to be able to do is put (the products) on a fork lift, crack open the box, slice the top off and hang up these perfectly symmetrical clamshells. It protects the package, shows off the products, travels well and protects against thieves.

We really struck a nerve. People told us in incredible detail what they went through to open these packages.