Amy Jo Martin Social Quotations

We don't like what we don't know or understand. Parents don't like the thought of their kids embracing social media because they don't fully understand the benefits and dangers.

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.

We live in a social world now, and there's no denying the power that Twitter has yielded across all verticals. Sports is a perfect fit because fans are highly emotionally charged and things happen quick.

I was with Shaq at his home the day he retired. It was innovative for him to become the media and announce via social media that he was retiring.

Shaquille and I kind of joke we were the Christopher Columbus of social media. We're kind of out on a boat by ourselves going through these uncharted waters. But it's become more understood, embraced and accepted, and now it's pretty much expected by fans for athletes, leagues and teams to be there.