They have to make a convincing argument they have the best idea. The biggest challenge they're going to have with their engine is that, it seems so easy, I think a lot of people are going to think it's too good to be true.
Ultimately, innovation depends on the people with advanced skills who have the ideas, and on the business risk-takers willing to back them.
A lot of education has to take place. They're not slow and smelly... that they're actually more environmentally friendly than people might think. But our research shows that they're a tough sell to those buyers.
I love Australia. I love the people there; they are fantastic. The business opportunities are endless.
I was in Bethany at about 7:30 a.m. and my estimate was waves of 3, possibly 4 feet. Virtually negligible beach erosion. It was the kind of thing you see in just a very minor blow. People could go out to the beach today and have a good time.
That remains to be seen. People tend to buy a vehicle that suits their lifestyle and shop within that segment. They're going into uncharted waters with those vehicles.